ABTA is the United Kingdom’s foremost travel association, and they have been central to the travel industry for over 60 years. Their remit is to assist their members to develop their businesses, and to provide assurance to travellers (their customers, the travelling public) in their travel experience. ABTA strive to provide expertise, reliability and fairness; the brand recognition is the highest of any travel trade association.
They aid members and their customers through ever-changing and challenging circumstances by:
- Providing ﬁnancial protection schemes and means of redress should matters go wrong
- Enhancing standards in the travel industry and by giving wide-ranging advice and guidance
- Presenting ﬁndings to the government to ensure all parties (industry and the public) get a fair deal
As such ABTA aims to help build conﬁdence in the travel industry and the holiday packages that people buy from ABTA members - they have over 1,200 travel agent and tour operator Members and represents nearly 4,000 retail outlets and offices. More information about ABTA can be found at www.abta.com.
C2 have worked as a long-term partner to ABTA on an ongoing business transformation program based on Dynamics 365 and our Subscribe360, membership management solution.